//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~subject:"Rebate"
~subject:"Spieltheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Rebate
Spieltheorie
Sales promotion
15
Verkaufsförderung
15
Preismanagement
10
Pricing strategy
10
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
5
Theory
5
Low-cost strategy
4
Niedrigpreisstrategie
4
Price promotions
4
Experiment
3
Field experiments
3
Game theory
3
Preisdifferenzierung
3
Price discrimination
3
Computerspiel
2
Discrete choice
2
Diskrete Entscheidung
2
Feldforschung
2
Field research
2
Pricing
2
Product differentiation
2
Produktdifferenzierung
2
Rabatt
2
Stockpiling
2
Video game
2
discount
2
Abfallvermeidung
1
Advance purchase
1
App monetization
1
Asymmetric information
1
Asymmetrische Information
1
Baumwollmarkt
1
Beneficiary framing
1
Bertrand supertraps
1
Brand image
1
Brand management
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Anderson, Thomas M.
1
Bagchi, Rajesh
1
Hock, Stefan J.
1
Huang, Yunhui
1
Jia, He
1
Levav, Jonathan
1
Lo, Desmond
1
Nair, Harikesh
1
Runge, Julian
1
Salant, Stephen W.
1
Shi, Zhengyu
1
Zhang, Ke
1
Zhang, Qiang
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary journal
Quantitative marketing and economics : QME
Journal of retailing and consumer services
9
Journal of retailing
7
Psychology & marketing
5
European journal of operational research : EJOR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
International journal of production economics
3
Journal of marketing
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Omega : the international journal of management science
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
American business review
1
CARESS working paper
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Discussion paper series / School of Economics and Finance, the University of Hong Kong
1
Economic research report
1
Handbook of the economics of marketing : Volume 1
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
International journal of production research
1
International journal of services technology and management : IJSTM
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of agricultural economics : JAE
1
Journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
2
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
3
Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
Saved in:
4
The strategic use of early bird discounts for dealers
Lo, Desmond
;
Salant, Stephen W.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 97-127
Persistent link: https://www.econbiz.de/10011531544
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->