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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
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Consumer behaviour
3
Konsumentenverhalten
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Linguistics
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Linguistik
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linguistics
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2
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Multilingualism
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automated text analysis
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anguage
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attitudes
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attribution
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brands
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communication
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computational linguistics
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consumer reviews
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decision-making
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eye-tracking
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idiosyncratic fit
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language
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memory
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multi-method
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narrative persuasion
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narrative transportation
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persuasion
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phonetic score
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phonetic symbolism
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probability
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Berger, Jonah
1
Botner, Keith A.
1
Escalas, Jennifer Edson
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Estes, Zachary
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Hende, Ellis van den
1
Hodges, Brady T.
1
Laer, Tom van
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Ludwig, Stephan
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Luna, David
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Mishra, Arul
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Mishra, Himanshu
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Ostinelli, Massimiliano
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Journal of consumer research : JCR ; an interdisciplinary journal
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
12
Discussion paper series / IZA
9
Economic research
9
The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
7
CESifo working papers
6
European journal of international management : EJIM
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of marketing
6
Marketing letters : a journal of research in marketing
6
Research
6
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Discussion papers / CEPR
5
IZA Discussion Paper
5
International journal of cross cultural management : CCM
5
International journal of production research
5
Journal of business research : JBR
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of world business : JWB
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Working paper / National Bureau of Economic Research, Inc.
5
Bridging linguistics and economics
4
Corporate communications : an international journal
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IEEE transactions on engineering management : EM
4
IZA world of labor : evidence-based policy making
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of hospitality management
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Serie documentos de trabajo
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
The international journal of human resource management
4
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ECONIS (ZBW)
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1
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
2
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
3
Syntax and the illusion of fit : how grammatical subject influences persuasion
Ostinelli, Massimiliano
;
Luna, David
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 885-903
Persistent link: https://www.econbiz.de/10012877883
Saved in:
4
The influence of the phonetic elements of a name on risk assessment
Botner, Keith A.
;
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012234358
Saved in:
5
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
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