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~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Celebrity endorsement"
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Brand management
Celebrity endorsement
Celebrity-Werbung
9
Advertising effects
6
Werbewirkung
6
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Advertising
1
Anlageverhalten
1
Athletes
1
Attachment
1
Behavioural finance
1
Brand
1
Credibility
1
Crowdfunding
1
Ehe
1
Erfolgsfaktor
1
Familie
1
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1
Female celebrity endorsers
1
Frauen
1
Glaubwürdigkeit
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Hedonic price index
1
Hedonischer Preisindex
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India
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Indien
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Markenartikel
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Marriage
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Private consumption
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Privater Konsum
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Sportler
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Success factor
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Agnihotri, Arpita
1
Bennett, Delancy
1
Bhattacharya, Saurabh
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Diamond, William
1
Kitchen, Philip J.
1
Martin, Brett
1
Miller, Elizabeth
1
Mohapatra, Subhalaxmi
1
Mulye, Rajendra
1
Park, Sun-Young
1
Prasad, Satya
1
Proctor, Tony
1
Rahman, Kaleel
1
Riedel, Aimee
1
Roy, Subhadip
1
Saldanha, Natalya
1
Sheehan, Kim Bartel
1
Soneji, Dipesh
1
Williams, Jerome D.
1
Yim, Mark Yi-Cheon
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Journal of current issues and research in advertising
Journal of strategic marketing
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Celebrity investors and the success of crowdfunding campaigns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Prasad, Satya
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012623612
Saved in:
3
A strategic view of celebrity endorsements through the attachment lens
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 434-454
Persistent link: https://www.econbiz.de/10012313911
Saved in:
4
Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy
;
Diamond, William
;
Miller, Elizabeth
; …
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
Saved in:
5
Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young
;
Yim, Mark Yi-Cheon
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
Saved in:
6
Who, moi? : exploring the fit between celebrity spokescharacters and luxury brands
Sheehan, Kim Bartel
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012245033
Saved in:
7
Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony
;
Kitchen, Philip J.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10012202758
Saved in:
8
Female, married and endorsing: integrating celebrity marital status, role congruence and credibility
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011742898
Saved in:
9
How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements
Soneji, Dipesh
;
Riedel, Aimee
;
Martin, Brett
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 457-468
Persistent link: https://www.econbiz.de/10011479447
Saved in:
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