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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Sponsoring"
~subject:"Vertrauen"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
37
Werbewirkung
37
Advertising
23
Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
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Bright, Laura F.
1
Brinson, Nancy H.
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Chung, Yoo Jin
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Eastin, Matthew S.
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Huh, Jisu
1
Kim, E.
1
Kim, Jihye
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Kim, Min-Seong
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Lee, S. S.
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of sports marketing & sponsorship
10
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
8
European journal of marketing : EJM
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of advertising research
5
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
The journal of consumer marketing
2
The journal of product & brand management
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of business and economic research : AJBER
1
Applied economics
1
Business & professional ethics journal
1
Business history review
1
Chinese management studies : CMS
1
Corporate reputation review
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ECONIS (ZBW)
4
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1
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
2
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
3
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
4
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
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