//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Recognition"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
37
Werbewirkung
37
Advertising
23
Werbung
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
12
Online-Marketing
12
Social Web
8
Social web
8
Brand management
6
Markenführung
6
Emotion
5
Brand image
3
Corporate disclosure
3
Markenimage
3
Public relations
3
Unternehmenspublizität
3
Öffentlichkeitsarbeit
3
Advertising planning
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Confidence
2
Coronavirus
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Product Placement
2
Product placement
2
Sponsoring
2
Sponsorship
2
Vertrauen
2
Werbeplanung
2
Betrug
1
Beziehungsmarketing
1
Cause-Related Marketing
1
Cause-related marketing
1
more ...
less ...
Online availability
All
Undetermined
33
Free
4
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Wen, Taylor Jing
3
Holiday, Steven
2
Phillips, Barbara J.
2
Pittman, Matthew
2
Ahn, Hoyoung
1
Bae, Mikyeung
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Bennett, Delancy
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Buteau, Emily
1
Callister, Mark
1
Carr, Caleb T.
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
1
Chen, Weiyue
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Chung, Yoo Jin
1
Cummins, R. Glenn
1
Davtyan, Davit
1
Densley, Rebecca L.
1
Diamond, William
1
Diehl, Sandra
1
Dörnyei, Krisztina Rita
1
Eastin, Matthew S.
1
Evans, Nathaniel J.
1
Feng, Yang
1
Gangadharbatla, Harsha
1
Gulas, Charles S.
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
Hayes, Rebecca A.
1
Hess, Brooklyn
1
Hong, Ji Mi
1
Huang, Yan
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
Journal of advertising research
266
Journal of advertising : official publication of the American Academy of Advertising
236
Journal of business research : JBR
224
International journal of advertising : the quarterly review of marketing communications
215
International journal of advertising : the review of marketing communications
199
Journal of marketing communications
188
Psychology & marketing
125
Journal of promotion management : JPM
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of retailing and consumer services
91
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
71
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
61
Journal of current issues and research in advertising : JCIRA
59
SpringerLink / Bücher
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
49
European journal of operational research : EJOR
46
International journal of hospitality management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
39
Journal of marketing
37
Asia Pacific journal of marketing and logistics
36
Young consumers : insight and ideas for responsible marketers
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of international consumer marketing
32
The journal of consumer marketing
32
International journal of sports marketing & sponsorship
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Tourism management : research, policies, practice
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
IZA Discussion Papers
29
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
5
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
6
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
7
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
8
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
9
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
10
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->