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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of current issues and research in advertising"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
96
Werbewirkung
96
Advertising
58
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
20
Online-Marketing
20
Emotion
11
Brand management
10
Social Web
10
Social web
10
USA
10
United States
10
Brand image
9
Markenimage
9
Print advertising
9
Printwerbung
9
Gender
6
Geschlecht
6
Product Placement
5
Product placement
5
Celebrity endorsement
4
Celebrity-Werbung
4
Psychology of advertising
4
Social Marketing
4
Social marketing
4
Werbepsychologie
4
Arzneimittel
3
Bibliometrics
3
Bibliometrie
3
Brand
3
Children
3
Cognition
3
Comparison
3
Confidence
3
Corporate disclosure
3
Direct marketing
3
Direktmarketing
3
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Article
65
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Article in journal
65
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65
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English
65
Author
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Evans, Nathaniel J.
3
Torres, Ivonne M.
3
Gangadharbatla, Harsha
2
Holiday, Steven
2
Luna-Nevarez, Cuauhtemoc
2
Morris, Jon D.
2
Pittman, Matthew
2
Sar, Sela
2
Wen, Taylor Jing
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bae, Mikyeung
1
Bakir, Aysen
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Bosman, Jan A. M.
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Buteau, Emily
1
Callister, Mark
1
Carr, Caleb T.
1
Chan, Terri H.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chelminski, Piotr
1
Chen, Jie
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Chang-Won
1
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Published in...
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Journal of current issues and research in advertising : JCIRA
Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
178
Journal of business research : JBR
137
International journal of advertising : the quarterly review of marketing communications
136
Journal of marketing communications
129
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
The journal of brand management : an international journal
27
Journal of global marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Journal of advertising
24
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
65
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65
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1
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
2
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
3
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
4
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
5
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
6
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
7
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
8
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
9
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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