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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
79
Werbewirkung
79
Advertising
52
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
21
Online-Marketing
21
USA
10
United States
10
Brand image
9
Markenimage
9
Print advertising
9
Printwerbung
9
Brand management
6
Emotion
6
Fernsehwerbung
6
Gender
6
Geschlecht
6
Television advertising
6
Search engine
5
Suchmaschine
5
Arzneimittel
4
Pharmaceuticals
4
Psychology of advertising
4
Social Marketing
4
Social marketing
4
Werbepsychologie
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Children
3
Cognition
3
Comparison
3
Experiment
3
Humor
3
Kinder
3
Kognition
3
Markenartikel
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55
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English
55
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Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Luna-Nevarez, Cuauhtemoc
2
Sahni, Navdeep S.
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Akhavan, Roya
1
Anand, Bharat N.
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bakir, Aysen
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Bosman, Jan A. M.
1
Bradlow, Eric T.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Daugherty, Terry
1
Deitz, George
1
Du, Rex Yuxing
1
Edwards, Steven M.
1
Ehrich, Kristine R.
1
Eisend, Martin
1
Erdem, Tülin
1
Fernandes, Juliana
1
Fossen, Beth L.
1
Fox, Alexa K.
1
Gangadharbatla, Harsha
1
Gao, Zhihong
1
García, Nuria Alonso
1
George, Edward I.
1
Gisbergen, Marnix S. van
1
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Published in...
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Journal of current issues and research in advertising : JCIRA
Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
178
Journal of business research : JBR
137
International journal of advertising : the quarterly review of marketing communications
136
Journal of marketing communications
129
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of global marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Journal of advertising
24
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing intelligence & planning
18
International journal of consumer studies
17
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ECONIS (ZBW)
55
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
4
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
6
Is pharmaceutical detailing informative? : evidence from contraindicated drug prescriptions
Huang, Guofang
;
Shum, Matthew
;
Tan, Wei
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10012098703
Saved in:
7
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
8
The impact of advertising along the conversion funnel
Seiler, Stephan
;
Yao, Songyao
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
Saved in:
9
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
10
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
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