The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Year of publication: |
2017
|
---|---|
Authors: | Wen, Jing ; Sar, Sela ; Anghelcev, George |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 38.2017, 1, p. 31-43
|
Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion | Werbung | Advertising |
-
Puccinelli, Nancy M., (2015)
-
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila, (2021)
-
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen, (2016)
- More ...
-
Sar, Sela, (2015)
-
Sar, Sela, (2011)
-
Anghelcev, George, (2020)
- More ...