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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Deitz, George D."
~subject:"Advertising"
~subject:"Sponsoring"
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Journal of current issues and research in advertising : JCIRA
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A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
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