A resource-matching based view of sponsorship information processing
George D. Deitz, Susan Wesson Myers, and Melissa Markley
| Year of publication: |
2009
|
|---|---|
| Authors: | Deitz, George D. ; Myers, Susan Wesson ; Markley, Melissa |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 31.2009, 1, p. 75-87
|
| Subject: | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862208