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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Evans, Nathaniel J."
~subject:"Markenführung"
~subject:"Werbung"
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Markenführung
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Advertising
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Advertising effects
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Consumer behaviour
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Children
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Evans, Nathaniel J.
Torres, Ivonne M.
3
Luna-Nevarez, Cuauhtemoc
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Yoon, Hye Jin
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Akhavan, Roya
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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2
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
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