Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Nathaniel J. Evans; Dooyeon Park
| Year of publication: |
2015
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|---|---|
| Authors: | Evans, Nathaniel J. ; Park, Dooyeon |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 36.2015, 2, p. 157-176
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wissen | Knowledge | Werbewirkung | Advertising effects | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304683