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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of retailing and consumer services
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of Product & Brand Management
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The journal of brand management : an international journal
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Journal of marketing education : JME
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The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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European Journal of Marketing
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of food products marketing
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Journal of marketing management : MM
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Journal of marketing theory and practice : JMTP
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Psychology & Marketing
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Sport marketing in a global environment : strategic perspectives
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
2
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Sierra, Jeremy J
;
Hyman, Michael R
;
Torres, Ivonne M
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10008346602
Saved in:
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