Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Year of publication: |
2009
|
---|---|
Authors: | Sierra, Jeremy J. ; Hyman, Michael R. ; Torres, Ivonne M. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 31.2009, 2, p. 41-66
|
Subject: | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Ethnische Gruppe | Ethnic group | USA | United States | Theorie | Theory |
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