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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Emotion"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Emotion
Social Web
Consumer behaviour
386
Konsumentenverhalten
386
Beziehungsmarketing
80
Relationship marketing
80
Brand management
77
Markenführung
77
Brand image
67
Markenimage
67
Brand
41
Markenartikel
40
Customer satisfaction
39
Kundenzufriedenheit
39
Social web
38
Online retailing
34
Online-Handel
34
Internet marketing
32
Advertising effects
30
Dienstleistungsqualität
30
Einzelhandel
30
Online-Marketing
30
Retail trade
30
Service quality
30
Werbewirkung
30
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21
Indien
21
Environmental consciousness
19
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19
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18
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18
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18
Viral marketing
18
Virales Marketing
18
E-commerce
17
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17
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16
Electronic Commerce
16
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65
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65
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Kumar, Vikas
2
Palmer, Adrian
2
Abhishek
1
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Ahn, Jiseon
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alwi, Sharifah
1
Arnone, Laurent
1
Ashman, Rachel
1
Balasubramanian, Siva Kumar
1
Ballantine, Paul W.
1
Bandyopadhyay, Nirmalya
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Bertoldi, Bernardo
1
Beverland, Michael
1
Bogoevska-Gavrilova, Irena
1
Brady, Mairead
1
Brandão, Amélia
1
Brandão, Sofia
1
Breitsohl, Jan
1
Buddhika, S. A.
1
Caemmerer, Barbara
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Chen, Annie Huiling
1
Ciunova-Shuleska, Anita
1
Claffey, Ethel
1
Dennis, Charles
1
Deshpande, Bilwa
1
Devasagayam, Raj
1
Dobele, Angela
1
Dupré, Damien
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Fernando, Angeline Gautami
1
Ferreira, Carlos
1
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Published in...
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Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
360
Journal of retailing and consumer services
284
International journal of hospitality management
106
International journal of internet marketing and advertising : IJIMA
101
Psychology & marketing
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
The journal of product & brand management
80
The journal of brand management : an international journal
74
Technological forecasting & social change : an international journal
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of marketing communications
68
International journal of consumer studies
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
61
Tourism management : research, policies, practice
61
Journal of travel and tourism marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
57
Journal of hospitality marketing & management
53
Journal of internet commerce
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of marketing management : MM
47
The journal of services marketing
47
European journal of marketing : EJM
46
International journal of electronic marketing and retailing : IJEMR
46
International journal of contemporary hospitality management
45
Cogent business & management
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of electronic commerce research : JECR
42
Journal of marketing
39
Asia Pacific journal of marketing and logistics
38
Journal of management information systems : JMIS
37
Journal of marketing research : JMR
37
European journal of marketing
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of fashion marketing and management
36
Journal of the Academy of Marketing Science
36
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ECONIS (ZBW)
65
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
8
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
9
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
10
Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
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