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~isPartOf:"Journal of customer behaviour"
~person:"Alpert, Frank"
~person:"Ashman, Rachel"
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Consumer behaviour
2
Konsumentenverhalten
2
Brand
1
Brand credibility
1
Brand image
1
Brand innovativeness
1
Brand management
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Consumer decision making
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Credibility
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Digital marketing
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Einzelhandel
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Alpert, Frank
Ashman, Rachel
Pentina, Iryna
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Giachino, Chiara
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Shareef, Mahmud Akhter
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Stupino, Margherita
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Adams, Frank G.
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Adewusi, Adedeji
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Journal of customer behaviour
Australasian marketing journal
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Routledge companion to consumer behavior
1
The Routledge companion to marketing and feminism
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ECONIS (ZBW)
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The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
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2
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
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