An old model for a new age : consumer decision making in participatory digital culture
Year of publication: |
2015
|
---|---|
Authors: | Ashman, Rachel ; Solomon, Michael R. ; Wolny, Julia |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 2, p. 127-146
|
Subject: | Digital marketing | Internet | Social media | Social shopping | Consumer decision making | Retailing | Fashion | Participatory culture | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Mode | Einzelhandel | Retail trade |
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