An old model for a new age : consumer decision making in participatory digital culture
Rachel Ashman (University of Liverpool Management School, UK), Michel R. Solomon (Haub School of Business School, UK), Julia Wolny (Southampton University Business School, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Ashman, Rachel ; Solomon, Michael R. ; Wolny, Julia |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 2, p. 127-146
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| Subject: | Digital marketing | Internet | Social media | Social shopping | Consumer decision making | Retailing | Fashion | Participatory culture | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mode | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412286