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B-to-B-Marketing
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Sood, Suresh C.
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Journal of customer behaviour
The journal of business & industrial marketing
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Journal of business research : JBR
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Futures : the journal of policy, planning and futures studies
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Advances in Business Marketing and Purchasing
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Field guide to case study research in business-to-business marketing and purchasing
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21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009664032
Saved in:
2
21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10010037427
Saved in:
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