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Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
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Advertising
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Athletes
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Attitude
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Consumer intention to buy
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Dead celebrities
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Delebs
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Electoral campaign
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Endorsement
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Facial similarity
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Fritz Heider
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Image rights
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Political advertising
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Political endorsements
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Scandal
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Sportler
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Gammoh, Bashar S.
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Graham, Mary A.
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Jackson, Vanessa
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Koh, Anthony C.
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Lee, Min-Young
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Roy, Subhadip
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Shen, Feng
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Journal of customer behaviour
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
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ECONIS (ZBW)
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1
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
Saved in:
2
Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
Saved in:
3
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
Saved in:
4
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
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