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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"Internet"
~subject:"Mediensektor"
~type:"article"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of media business studies
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Political economies of the media : the transformation of the global media industries
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The media industries and their markets : quantitative analyses
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Journal of communication management : an international journal
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Journal of public economics
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Handbook of media economics ; volume 1
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Technological forecasting & social change : an international journal
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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De Gruyter handbook of media economics
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Information economics and policy : IEP
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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International journal of advertising : the quarterly review of marketing communications
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
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European journal of political economy
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Gender in management : an international journal
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Globalizing communications
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International review of economics & finance : IREF
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International review of financial analysis
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Journal of business ethics : JOBE
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Journal of development economics
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Journal of open innovation : technology, market, and complexity
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Piano Media profiles visitors and drives conversion
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 108-110
Persistent link: https://www.econbiz.de/10010257058
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2
Death of "last click wins" : media attribution and the expanding use of media data
Lee, Garry
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10008651775
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3
Media regulation : big changes ahead for rules on audiovisual media
Gall, Gillian
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 206-207
Persistent link: https://www.econbiz.de/10003588968
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