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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Internet marketing
35
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of business research : JBR
323
IMF Working Papers
322
IMF Staff Country Reports
227
NBER working paper series
223
Working paper / National Bureau of Economic Research, Inc.
207
International journal of internet marketing and advertising : IJIMA
200
NBER Working Paper
193
Journal of retailing and consumer services
185
Discussion paper / Centre for Economic Policy Research
164
IMF working papers
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
MPRA Paper
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
113
SpringerLink / Bücher
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Management science : journal of the Institute for Operations Research and the Management Sciences
99
IMF working paper
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Working paper
91
Information systems research : ISR
87
International journal of hospitality management
87
Journal of money, credit and banking : JMCB
85
CEPR Discussion Papers
84
International journal of electronic marketing and retailing : IJEMR
84
CESifo working papers
78
Journal of internet commerce
78
Journal of macroeconomics
77
Technological forecasting & social change : an international journal
77
Tourism management : research, policies, practice
77
Discussion papers / CEPR
76
Journal of promotion management : innovations in planning and applied research
76
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
74
Economic modelling
71
Springer eBook Collection
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of economic dynamics & control
70
International journal of advertising : the quarterly review of marketing communications
65
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ECONIS (ZBW)
35
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1
Marketing in a mobile-first world : tackling the why and the how
Save, Aditya
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
Saved in:
2
Personality types and Facebook advertising : an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
3
Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
Saved in:
4
eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
Saved in:
5
Guest editorial: The e-marketing SIG (beta) manifesto : aligning research with practice in digital marketing
Wolny, Julia
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-289
Persistent link: https://www.econbiz.de/10010385970
Saved in:
6
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
7
Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
Saved in:
8
Special issue:Focus on digital marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
Saved in:
9
Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela
;
Boisvenue, Geovon A.
;
Wojtalewicz, …
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 321-328
Persistent link: https://www.econbiz.de/10009781276
Saved in:
10
The evolution of direct, data and digital marketing
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009781282
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