Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Year of publication: |
2013
|
---|---|
Authors: | Vorvoreanu, Mihaela ; Boisvenue, Geovon A. ; Wojtalewicz, Clifford J. ; Dietz, Eric J. |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 14.2012/13, 4, p. 321-328
|
Subject: | Online-Marketing | Internet marketing | Sportveranstaltung | Sport event | Wahrnehmung | Perception | Öffentliche Meinung | Public opinion | Social Web | Social web |
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