//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of econometrics"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Thaichon, Park"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
14
Konsumentenverhalten
13
Advertising
4
Advertising effects
4
Beziehungsmarketing
4
Einzelhandel
4
Luxury goods
4
Luxusgüter
4
Relationship marketing
4
Retail trade
4
Werbewirkung
4
Werbung
4
Internet marketing
3
Luxury
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Social Web
3
Social web
3
Age
2
Betriebliche Wertschöpfung
2
Brand
2
Confidence
2
Customer integration
2
Dienstleistungsqualität
2
Emotion
2
Gender
2
Geschlecht
2
Kundenintegration
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Narrative Methode
2
Narrative method
2
Neuromarketing
2
Participation attitude
2
Personal banking
2
Personality psychology
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Conference proceedings
Hochschulschrift
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Thaichon, Park
Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
2
more ...
less ...
Published in...
All
Journal of econometrics
Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Psychology & marketing
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->