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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
~subject:"Markenartikel"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Consumer behaviour
1,188
Konsumentenverhalten
1,188
Brand image
150
Markenimage
150
Fashion
141
Mode
141
Brand management
135
Markenführung
135
USA
127
United States
126
Brand
103
Beziehungsmarketing
97
Relationship marketing
97
Clothing
95
Bekleidung
94
Personality psychology
86
Persönlichkeitspsychologie
86
Emotion
81
Experiment
81
Online retailing
71
Online-Handel
71
Luxury goods
70
Luxusgüter
70
Theorie
69
Theory
69
Advertising effects
68
Werbewirkung
68
Social Web
65
Social web
65
Bekleidungsindustrie
64
Clothing industry
64
Customer satisfaction
60
Kundenzufriedenheit
60
Einzelhandel
48
Retail trade
48
Advertising
43
Textile distribution
43
Textilhandel
43
Werbung
43
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Undetermined
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English
103
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Albrecht, Carmen-Maria
2
Bauer, Brittney C.
2
Choi, Sejung Marina
2
Flynn, Leisa Reinecke
2
Harradine, Rod
2
Kasper, Hans D. P.
2
Kim, Jiyoung
2
Kuanr, Abhisek
2
Lee, Yuri
2
Lennon, Sharron J.
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Ross, Jill
2
Siahtiri, Vida
2
Sung, Yongjun
2
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Arroyo-Cañada, Francisco-Javier
1
Audrin, Catherine
1
Augusto, Mário Gomes
1
Backhaus, Christof
1
Badaoui, Khafid
1
Badrinarayanan, Vishag A.
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Baugh, Lee A.
1
Bloemer, Johanna M.
1
Bodur, H. Onur
1
Bouchet, Patrick
1
Bradley, Samuel D.
1
Braig, Bridgette M.
1
Branca, Generoso
1
Brosch, Tobias
1
Carlson, Brad D.
1
Chanal, Julien
1
Chang, Chingching
1
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Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
Psychology & marketing
Journal of business research : JBR
219
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
103
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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