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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
1,194
Konsumentenverhalten
1,194
Brand image
150
Markenimage
150
Fashion
141
Mode
141
Brand management
135
Markenführung
135
USA
127
United States
126
Brand
103
Markenartikel
103
Beziehungsmarketing
98
Relationship marketing
98
Clothing
95
Bekleidung
94
Personality psychology
87
Persönlichkeitspsychologie
87
Emotion
82
Experiment
82
Online retailing
71
Online-Handel
71
Luxury goods
70
Luxusgüter
70
Theorie
69
Theory
69
Advertising effects
68
Social Web
68
Social web
68
Werbewirkung
68
Bekleidungsindustrie
64
Clothing industry
64
Customer satisfaction
60
Kundenzufriedenheit
60
Einzelhandel
48
Retail trade
48
Advertising
43
Textile distribution
43
Textilhandel
43
Werbung
43
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1,182
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12
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1,194
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1,194
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12
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1,194
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Lennon, Sharron J.
10
Woodside, Arch G.
10
Yi, Youjae
10
Foxall, Gordon R.
7
Phau, Ian
7
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
Chattaraman, Veena
5
Das, Gopal
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Kim, Minjeong
5
Lim, Weng Marc
5
Lynn, Michael
5
Ranyard, Rob
5
Spence, Charles
5
Azar, Ofer H.
4
Bigné Alcañiz, J. Enrique
4
Grewal, Dhruv
4
Grunert, Klaus G.
4
Hoelzl, Erik
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Kim, Jungkeun
4
Lee, Yuri
4
Mitchell, Vincent-Wayne
4
Park, Jihye
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sadachar, Amrut
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Jane Boyd
4
Thomas, Veronica L.
4
Thøgersen, John
4
Wiedmann, Klaus-Peter
4
Yan, Ruoh-nan
4
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Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
Psychology & marketing
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,194
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41
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
42
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
43
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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44
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
45
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
46
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
47
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
48
The paradox of technology : negativity bias in consumer adoption of innovative technologies
Frank, Darius-Aurel
;
Chrysochou, Polymeros
;
Mitkidis, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 554-566
Persistent link: https://www.econbiz.de/10014290762
Saved in:
49
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
50
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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