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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Ilicic, Jasmina"
~subject:"Consumer behaviour"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
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Consumer behaviour
Markenarchitektur
Brand management
4
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4
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2
Credibility
2
Glaubwürdigkeit
2
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2
Marketing cooperation
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Advertising effects
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Associations
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Cause-Related Marketing
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Cause-related marketing
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Ilicic, Jasmina
Balmer, John M. T.
10
Johnson, Lester W.
7
Piacentini, Maria
7
Belk, Russell W.
6
Hogg, Margaret K.
6
Merrilees, Bill
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Carlson, Jamie
5
Foxall, Gordon R.
5
Grunert, Klaus G.
5
Lynn, Michael
5
Phau, Ian
5
Ranyard, Rob
5
Veer, Ekant
5
Azar, Ofer H.
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Miller, Dale
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Bartels, Jos
3
Biedenbach, Galina
3
Broderick, Amanda J.
3
Burghausen, Mario
3
Carrigan, Marylyn
3
Del Missier, Fabio
3
Dennis, Charles
3
Dens, Nathalie
3
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Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing management : MM
The journal of brand management : an international journal
European journal of marketing
2
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
4
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
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