Investigating consumer-brand relational authenticity
Jasmina Ilicic; Cynthia M. Webster
| Year of publication: |
2014
|
|---|---|
| Authors: | Ilicic, Jasmina ; Webster, Cynthia M. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 4, p. 342-363
|
| Subject: | rational authenticity | brand attachment | trust | commitment | attitudes | purchase intentions | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362914