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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Article in journal"
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Hornik, Jacob
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Malhotra, Naresh K.
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Ölander, Folke
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Journal of economic psychology : research in economic psychology and behavioral economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of business economics : JBE
18
Journal of marketing research : JMR
16
Jahrbuch der Absatz- und Verbrauchsforschung
15
International journal of forecasting
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
International journal of market research : JMRS ; the journal of the Market Research Society
12
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Marketing : ZFP ; journal of research and management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of business research : JBR
8
European journal of marketing : EJM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The journal of brand management : an international journal
7
Technological forecasting & social change : an international journal
6
Die Betriebswirtschaft : DBW
5
European journal of operational research : EJOR
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Qualitative market research : an international journal
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Handelsforschung
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International journal of market research
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of the Academy of Marketing Science
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Transportation : planning, policy, research, practice
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Australasian marketing journal
3
Der Markt : international journal of marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
Marketing letters : a journal of research in marketing
3
OR spectrum : quantitative approaches in management
3
Schmalenbach business review : sbr
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Advances in business and management forecasting
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American journal of agricultural economics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Harvard-Business-Manager : das Wissen der Besten
2
International economic review
2
Journal of business anthropology
2
Journal of customer behaviour
2
Journal of economic behavior & organization : JEBO
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Consumer psychology for the consumer's sake? : a note on ways of making consumer research more emancipatory
Ölander, Folke
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
3
,
pp. 565-576
Persistent link: https://www.econbiz.de/10001148337
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2
Cognitive thoughts mediating compliance in multiple request situations
Hornik, Jacob
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001043145
Saved in:
3
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
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