Self concept and product choice : an integrated perspective
Naresh K. Malhotra
| Year of publication: |
1988
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 9.1988, 1, p. 1-28
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| Subject: | Marktforschung | Market research | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 24 - 28 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001043152