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~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Caminal, Ramón"
~person:"Hoynes, Hilary W."
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Beziehungsmarketing
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Consumer products distribution
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Economic model
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Konsumgüterhandel
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Loyalty program
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Relationship marketing
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Caminal, Ramón
Hoynes, Hilary W.
Fong, Yuk-Fai
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Liu, Qihong
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Moraga-González, José Luis
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Journal of economics & management strategy : JEMS
American economic journal : a journal of the American Economic Association
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The design and efficiency of loyalty rewards
Caminal, Ramón
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
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