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~isPartOf:"Journal of economics and business research"
~isPartOf:"Journal of marketing research"
~isPartOf:"NBER Working Paper"
~isPartOf:"Socio-economic planning sciences : the international journal of public sector decision-making"
~person:"Yu, Shan"
~subject:"signaling"
~type_genre:"Aufsatz in Zeitschrift"
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Money-back guarantees and service quality : the marketing of in vitro fertilization services
Yu, Shan
;
Ghosh, Mrinal K.
;
Viswanathan, Madhu
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 659-673
Persistent link: https://www.econbiz.de/10013258080
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