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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"2000-2008"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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2000-2008
Viral marketing
Personalization
20
Personalisierung
18
Consumer behaviour
11
Konsumentenverhalten
11
Online retailing
11
Online-Handel
11
Virales Marketing
10
Internet marketing
9
Online-Marketing
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Data Mining
5
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Advertising effects
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Werbewirkung
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Bibliometrics
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Internet
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Online review
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Personality psychology
2
Persönlichkeitspsychologie
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Review helpfulness
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Vertrauen
2
personalization
2
Amazon.com
1
Anthropomorphization
1
Apps
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Aristotle's modes of persuasion
1
Artificial intelligence
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Adolphs, Christoph
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Allred, Anthony
1
Amos, Clinton
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Chang, Ludwig M. K.
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Chen, Yen-liang
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
He, Wei
1
Hsu, Po-Tze
1
Hu, Hsiao-Wei
1
King, Skylar
1
Kolbe, Diana
1
La, Liqing
1
Lobsang, Tashi
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Nakayama, Makoto
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Ng, Raine
1
Paucar Caceres, Alberto
1
Prendergast, Gerard P.
1
Ren, Qun
1
Sandiford, Peter
1
Tran, Thomas
1
Ventre, Ivan
1
Wan, Yun
1
Winkelmann, Axel
1
Wright, Gillian
1
Xu, Feifei
1
Yin, Guopeng
1
Zhang, Lixuan
1
Zhang, Richong
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Zhen, Feng
1
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Journal of electronic commerce research : JECR
Journal of international consumer marketing
Journal of marketing communications
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
MIS quarterly
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Understanding consumers' sentiment expressions in online reviews : a hybrid approach
La, Liqing
;
Xu, Feifei
;
Ren, Qun
;
Zhen, Feng
;
Lobsang, Tashi
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10013361585
Saved in:
4
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
5
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
6
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
7
A novel approach to rate and summarize online reviews according to user-specified aspects
Hu, Hsiao-Wei
;
Chen, Yen-liang
;
Hsu, Po-Tze
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 132-152
Persistent link: https://www.econbiz.de/10011487666
Saved in:
8
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
9
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
10
Helpful or unhelpful : a linear approach for ranking product reviews
Zhang, Richong
;
Tran, Thomas
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
3
,
pp. 220-230
Persistent link: https://www.econbiz.de/10008841297
Saved in:
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