The features and effectiveness of Chinese language online recommendations
Year of publication: |
2021
|
---|---|
Authors: | Ng, Raine ; Prendergast, Gerard P. ; Chang, Ludwig M. K. |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 4, p. 371-385
|
Subject: | Chinese | eWOM | online comments | OpenRice | restaurant reviews | word-of-mouth | China | Virales Marketing | Viral marketing | Gastronomie | Restaurant industry | Online-Marketing | Internet marketing | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Sprache | Language |
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