//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
~subject:"Brand image"
~subject:"Online consumer behavior"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Online consumer behavior
Internet marketing
162
Online-Marketing
162
Consumer behaviour
92
Konsumentenverhalten
92
Social Web
90
Social web
90
Advertising effects
39
Werbewirkung
39
Online retailing
35
Online-Handel
35
Viral marketing
35
Virales Marketing
35
Beziehungsmarketing
34
Brand management
34
Markenführung
34
Relationship marketing
34
Social media marketing
31
E-commerce
26
Electronic Commerce
26
Advertising
22
Markenimage
21
Werbung
21
Marketing management
20
Marketingmanagement
20
Internet
17
Facebook
15
USA
14
United States
14
Social media
13
Website
12
Social network
11
Social networking sites
11
Soziales Netzwerk
11
Target group
11
Zielgruppe
11
Word-of-mouth marketing
8
Brand
7
Consumer behavior
7
Online advertising
7
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Book section
2
Language
All
English
26
German
2
Author
All
Aljuhmani, Hasan Yousef
1
Altobello, Suzanne A.
1
Balsubramanian, Siva K.
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhatt, Anil
1
Bilro, Ricardo Godinho
1
Boostrom, Robert
1
Castan, Björn
1
Chahal, Hardeep
1
Chinelato, Flavia Braga
1
Coker, Kesha K.
1
Cummins, Shannon
1
Dąbrowski, Dariusz
1
Elrehail, Hamzah
1
Farzana Quoquab
1
Forsythe, Sandra
1
Gabisch, Jason A.
1
Garza, Ricardo
1
Gonçalves Filho, Cid
1
Gwebu, Kholekile L.
1
Henning, Bernd
1
Hernandez, Monica D.
1
Hou, Jian-Ren
1
Hu, Jing
1
Huang, Shiu-Li
1
Izogo, Ernest Emeka
1
Jihad Mohammad
1
Jung, Sojin
1
Kananukul, Chawanuan
1
Ku, Hsiao-Hsuan
1
Kuo, Ying-Feng
1
Kwon, Wi-suk
1
Lee, Hyun-hwa
1
Liu, Xin
1
Lopez, Alberto
1
Loureiro, Sandra Maria Correia
1
Ma, Yoon Jin
1
Main, Naser Alolayyan
1
Minor, Michael
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
22
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of advertising research
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
4
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
5
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
6
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
7
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
8
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Saved in:
9
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
10
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->