Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Ernest Emeka Izogo and Mercy Mpinganjira
| Year of publication: |
2022
|
|---|---|
| Authors: | Izogo, Ernest Emeka ; Mpinganjira, Mercy |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 3, p. 365-383
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| Subject: | Direct marketing | Etribes and | Online advertising | Online communities | Online consumer behavior | Social media marketing | Word-of-mouth marketing | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2021-0146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286431