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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Menschen, Märkte, Medien, Management : Schriftenreihe"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Bildschirmspiel"
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Deutschland
Konsumentenverhalten
Computerspiel
5
Video game
5
Consumer behaviour
4
Advertising effects
2
Game theory
2
Längsschnittuntersuchung
2
Motivation
2
Online-Spiel
2
Social Web
2
Social web
2
Spieltheorie
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Business model
1
Congruity effects
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
Erleben
1
Fantasy games
1
Germany
1
Geschäftsmodell
1
Happiness
1
In-game advertising
1
Initial purchase intention
1
Interaction
1
Interactivity
1
Internet
1
Internet marketing
1
Longitudinal analysis
1
Längsschnittanalyse
1
Marktanalyse
1
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Nutzung
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Online games
1
Online-Befragung
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Chang, Ya Ping
1
Dens, Nathalie
1
Hsieh, Jung-Kuei
1
Pelsmacker, Patrick de
1
Schultheiss, Daniel
1
Tseng, Ching-Yin
1
Verberckmoes, Shana
1
Zhu, Dong Hong
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Journal of electronic commerce research : JECR
Menschen, Märkte, Medien, Management : Schriftenreihe
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Research
5
Electronic commerce research
4
Glücksspielforschung
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Markenmanagement
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of promotion management : JPM
3
Springer eBook Collection
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
European journal of marketing
2
Game studies
2
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ECONIS (ZBW)
4
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1
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei
;
Tseng, Ching-Yin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011873192
Saved in:
3
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Saved in:
4
Im Reich der interstellaren Händler: Internetgames als innovative Spielform : eine Längsschnittstudie zu Spielmotivationen, Spielerleben und Spielverhalten am Beispiel eines Langze...
Schultheiss, Daniel
-
2009
Persistent link: https://www.econbiz.de/10003801762
Saved in:
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