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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
Virales Marketing
Viral marketing
45
Consumer behaviour
30
Konsumentenverhalten
30
Social Web
21
Social web
21
Internet marketing
18
Online-Marketing
18
Online retailing
16
Online-Handel
16
Customer satisfaction
7
E-commerce
7
Electronic Commerce
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Credibility
6
Glaubwürdigkeit
6
Advertising effects
5
Emotion
5
Social media
5
Werbewirkung
5
Brand image
4
Data Mining
4
Data mining
4
Dienstleistungsqualität
4
Einzelhandel
4
Markenimage
4
Online reviews
4
Personalisierung
4
Personalization
4
Retail trade
4
Service quality
4
Source credibility
4
USA
4
United States
4
Brand management
3
Cognition
3
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English
45
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Dens, Nathalie
2
Lu, Qi
2
Pelsmacker, Patrick de
2
Zhang, Dongsong
2
Arazy, Ofer
1
Bagaas, Ingrid K.
1
Baseggio, Henrique Webber
1
Basso, Kenny
1
Beneke, Justin
1
Bigné Alcañiz, J. Enrique
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Caryn Kar Yan Ng
1
Cham Tat Huei
1
Chen, Xiayu
1
Chen, Yen-liang
1
Cheng, Chun Jacob
1
Chi, Robert T.
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Church, E. Mitchell
1
Cortese, Juliann
1
Costa, Carlos
1
Cruz, Poliano Bastos da
1
Dalzotto, Daniela
1
Diwanji, Vaibhav S.
1
Dixit, Saumya
1
Dou, Runliang
1
Fairhurst, Ann
1
Farzana Quoquab
1
Gai, Lili
1
Giese, Joan L.
1
Godek, John
1
Gurel-Atay, Eda
1
He, Wei
1
Hemsworth, David
1
Herrando, Carolina
1
Horng, Shwu-Min
1
Hsu, Chih-Chen
1
Hsu, Po-Tze
1
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Journal of electronic commerce research : JECR
The international review of retail, distribution and consumer research
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
45
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1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
3
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
4
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
5
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
6
Is being helpful good enough for online reviews? : exploring the role of information credibility and data source through meta-analysis
Liang, Ting-Peng
;
Cheng, Chun Jacob
;
Saini, Vipin
;
Hsu, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 336-362
Persistent link: https://www.econbiz.de/10012816286
Saved in:
7
Online information seeking patterns and social inequality in a digital economy
Räsänen, Pekka
;
Koivula, Aki
;
Keipi, Teo
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012485075
Saved in:
8
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
9
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
10
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
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