The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Kai-Chieh Chia, Chih-Chen Hsu, Liang-Tay Lin, Hsin Hao Tseng
| Year of publication: |
2021
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|---|---|
| Authors: | Chia, Kai-Chieh ; Hsu, Chih-Chen ; Lin, Liang-Tay ; Tseng, Hsin Hao |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 1, p. 4-21
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| Subject: | Social commerce | Word-of-mouth | Social capital theory | Social exchange theory | Social learning theory | Sozialkapital | Social capital | Social Web | Social web | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012519195