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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~person:"De Chernatony, Leslie"
~subject:"Internet marketing"
~subject:"Social relations"
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De Chernatony, Leslie
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Journal of electronic commerce research : JECR
The journal of brand management : an international journal
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Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
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