Facebook "friendship" and brand advocacy
Year of publication: |
2012
|
---|---|
Authors: | Wallace, Elaine ; Buil, Isabel ; De Chernatony, Leslie |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 2, p. 128-146
|
Subject: | Social Web | Social web | Soziale Beziehungen | Social relations | Markenartikel | Brand | Virales Marketing | Viral marketing | Irland | Ireland |
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