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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Social relations"
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Brand management
Internet marketing
Social relations
Social Web
132
Social web
132
Consumer behaviour
76
Konsumentenverhalten
76
Markenführung
64
Online-Marketing
57
Brand image
42
Markenimage
42
Beziehungsmarketing
34
Relationship marketing
34
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30
Brand
28
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28
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24
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24
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16
Online-Handel
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Wirtz, Bernd W.
3
Carlson, Jamie
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De Vries, Natalie Jane
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Luo, Xin
2
Melewar, T. C.
2
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Journal of electronic commerce research : JECR
The journal of brand management : an international journal
Journal of business research : JBR
243
Journal of retailing and consumer services
121
International journal of internet marketing and advertising : IJIMA
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Technological forecasting & social change : an international journal
70
International journal of advertising : the review of marketing communications
67
Journal of marketing communications
62
The journal of product & brand management
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
56
Tourism management : research, policies, practice
54
Information systems research : ISR
51
International journal of hospitality management
51
Journal of management information systems : JMIS
51
Business horizons
49
Journal of internet commerce
49
Cogent business & management
44
International journal of electronic marketing and retailing : IJEMR
39
Journal of marketing
37
Electronic commerce research
35
International journal of technology marketing : IJTMkt
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
SpringerLink / Bücher
35
Journal of strategic marketing
34
Marketing intelligence & planning
34
International journal of contemporary hospitality management
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of business information systems : IJBIS
31
Psychology & marketing
31
Springer eBook Collection
31
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of advertising research
28
Journal of the Academy of Marketing Science
28
Journal of travel and tourism marketing
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
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ECONIS (ZBW)
92
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
7
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
8
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
9
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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