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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Chia, Kai-Chieh"
~person:"Qian, Da"
~subject:"Social relations"
~subject:"Virales Marketing"
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Social relations
Virales Marketing
Social Web
2
Social web
2
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Consumer behaviour
1
Credibility
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Glaubwürdigkeit
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Internet marketing
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Konsumentenverhalten
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Microblog rewarding reposts
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Online advertising
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Online-Marketing
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Social capital
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Social capital theory
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Social commerce
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Social exchange theory
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Social learning theory
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Social media
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Chia, Kai-Chieh
Qian, Da
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Dens, Nathalie
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Oh, Lih-Bin
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Journal of electronic commerce research : JECR
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The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
2
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
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