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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Huang, Hsin-Yi"
~person:"Law, Rob"
~type_genre:"Article in journal"
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Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Relationship marketing
2
Social Web
2
Social web
2
Acceptance intention
1
Attitude toward the brand extension
1
Brand attachment
1
Brand equity
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Brand extension
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Brand image
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Brand management
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Customer satisfaction
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Hotel industry
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Kundenzufriedenheit
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Markenführung
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Online sales
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Online word-of-mouth
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Online-Handel
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Online-Marketing
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Perceived value
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Product heterogeneity
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Huang, Hsin-Yi
Law, Rob
Luo, Xin
8
Liang, Ting-Peng
7
Singh, Nitish
5
Ye, Qiang
5
Brengman, Malaika
4
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Wirtz, Bernd W.
4
Chen, Charlie C.
3
Fang, Bin
3
Guo, Xitong
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Gwebu, Kholekile L.
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Huang, Han-Chung
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Li, Dahui
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Yang, Xue
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Alhorr, Hadi S.
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Chen, Yen-liang
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Dass, Mayukh
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Forsythe, Sandra
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Göttel, Vincent
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Hajli, Nick
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Hassouneh, Diana
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He, Wei
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Hong, Hong
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Hung, Shin-yuan
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Iyer, Lakshmi S.
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Kuo, Ying-Feng
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Kwon, Wi-suk
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Lai, Kee-hung
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Li, Guoxin
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Lu, Qi
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Lu, Yaobin
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Journal of electronic commerce research : JECR
Journal of travel and tourism marketing
28
International journal of hospitality management
17
Tourism management : research, policies, practice
12
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
2
Business process management journal
1
Finance research letters
1
International journal of services technology and management
1
Journal of Asia Pacific business
1
Journal of air transport management
1
Journal of financial economics
1
Journal of international accounting research
1
The North American journal of economics and finance : a journal of financial economics studies
1
The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
3
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1
Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi
;
Shih, Sheng-Pao
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
Saved in:
2
The roles of customer-brand relationships and brand equity in brand extension acceptance
Chiu, Chao-Min
;
Huang, Hsin-Yi
;
Weng, Yi-Chin
;
Chen, …
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10011669622
Saved in:
3
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
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