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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Law, Rob"
~subject:"Public relations"
~subject:"Virales Marketing"
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Public relations
Virales Marketing
Consumer behaviour
1
Dienstleistungsqualität
1
Hotel industry
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Hotel rooms
1
Hotellerie
1
Internet marketing
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Online retailing
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Online sales
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Online word-of-mouth
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Online-Handel
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Online-Marketing
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Product heterogeneity
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Law, Rob
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Journal of electronic commerce research : JECR
International journal of hospitality management
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
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