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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"PC-game"
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Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
3
Konsumentenverhalten
3
Video game
3
Advertising effects
2
Game theory
2
Social web
2
Spieltheorie
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Congruity effects
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
Fantasy games
1
Happiness
1
In-game advertising
1
Initial purchase intention
1
Interaction
1
Interactivity
1
Internet marketing
1
Online games
1
Online-Marketing
1
Product Placement
1
Product information
1
Product placement
1
Produktinformation
1
Satisfaction
1
Social game
1
Social influence theory
1
Social relations
1
Soziale Beziehungen
1
Theory of sense of community
1
Werbung
1
Zufriedenheit
1
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Aufsatz in Zeitschrift
Sammelwerk
Article in journal
3
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English
3
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Chang, Ya Ping
1
Dens, Nathalie
1
Hsieh, Jung-Kuei
1
Pelsmacker, Patrick de
1
Tseng, Ching-Yin
1
Verberckmoes, Shana
1
Zhu, Dong Hong
1
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Journal of electronic commerce research : JECR
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
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ECONIS (ZBW)
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1
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei
;
Tseng, Ching-Yin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011873192
Saved in:
3
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Saved in:
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