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~isPartOf:"Journal of euromarketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand image
3
Konsumentenverhalten
3
Markenimage
3
Brand equity
2
Brand management
2
Markenführung
2
Bosnia and Herzegovina
1
Bosnien-Herzegowina
1
Brand
1
CBBE
1
Designation of origin
1
Gender
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Geschlecht
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Herkunftsbezeichnung
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Markenartikel
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National culture
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Nationalkultur
1
PLS-SEM
1
Religion
1
brand equity
1
brand promise
1
brand user characteristics
1
buying intentions
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congruence theory
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consumer based brand equity
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country image
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country of origin
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national identity
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purchase intention
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English
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Arslanagić, Maja
1
Aydin, Gokhan
1
Gripsrud, Geir
1
Kadić-Maglajlić, Selma
1
Nes, Erik B.
1
Ülengin, Burç
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Čičić, Muris
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Journal of euromarketing
Journal of business research : JBR
36
The journal of brand management : an international journal
17
Journal of retailing and consumer services
14
The journal of product & brand management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Cogent business & management
10
Asia Pacific journal of marketing and logistics
7
Journal of marketing
7
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Global business review
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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1
Effect of consumer brand equity on purchase intention : considering socioeconomic status and gender as moderating effects
Aydin, Gokhan
;
Ülengin, Burç
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011408856
Saved in:
2
Do national identity and religiosity antecede customer based brand equity in a developing multinational country?
Kadić-Maglajlić, Selma
;
Arslanagić, Maja
;
Čičić, Muris
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10010504723
Saved in:
3
When does it pay off to link a brand name to a country?
Nes, Erik B.
;
Gripsrud, Geir
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010504730
Saved in:
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