Do national identity and religiosity antecede customer based brand equity in a developing multinational country?
Selma Kadić-Maglajlić; Maja Arslanagić; Muris Čičič
| Year of publication: |
2014
|
|---|---|
| Authors: | Kadić-Maglajlić, Selma ; Arslanagić, Maja ; Čičić, Muris |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 23.2014, 1/2, p. 111-123
|
| Subject: | Brand equity | national identity | religiosity | Bosnia and Herzegovina | Nationalkultur | National culture | Bosnien-Herzegowina | Markenimage | Brand image | Religion | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504723