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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
463
Markenimage
463
Brand management
368
Markenführung
368
Consumer behaviour
355
Konsumentenverhalten
355
Brand
203
Markenartikel
202
Internet marketing
44
Online-Marketing
44
Advertising effects
39
Werbewirkung
39
Marketing management
37
Marketingmanagement
37
Viral marketing
33
Virales Marketing
33
Emotion
32
Luxury goods
32
Luxusgüter
32
Designation of origin
29
Herkunftsbezeichnung
29
Personality psychology
28
Persönlichkeitspsychologie
28
Customer satisfaction
26
Kundenzufriedenheit
26
Fashion
25
Mode
25
USA
25
Markentreue
24
Confidence
23
United States
23
Vertrauen
23
Corporate Social Responsibility
22
Corporate social responsibility
22
Brand extension
20
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138
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138
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138
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English
138
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Guzman, Francisco
5
Wallace, Elaine
3
Broyles, S. Allen
2
Fetscherin, Marc
2
Füller, Johann
2
Gil Saura, Irene
2
Hollebeek, Linda D.
2
Kennedy, Eric
2
Kim, Jiyoung
2
Kwak, Hyokjin
2
Lee, Yuri
2
Leingpibul, Thaweephan
2
Loureiro, Sandra Maria Correia
2
Puzakova, Marina
2
Shobeiri, Saeed
2
Swaminathan, Vanitha
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Šerić, Maja
2
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Assaker, Guy
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
143
The journal of brand management : an international journal
93
Journal of retailing and consumer services
87
International journal of hospitality management
41
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
31
Psychology & marketing
30
Journal of travel and tourism marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing intelligence & planning
25
Tourism management : research, policies, practice
24
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of strategic marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management perspectives : TMP
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of consumer studies
10
International journal of electronic marketing and retailing : IJEMR
10
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ECONIS (ZBW)
138
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
9
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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