The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Jiyoung Kim, Xi Yu Leung and Brittany McKneely
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Jiyoung ; Leung, Xi Y. ; McKneely, Brittany |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 6, p. 988-1008
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| Subject: | Brand Identification | Brand trust | Generational cohort | Instagram | Social capital | Sozialkapital | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Mode | Fashion | Social Web | Social web | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-05-2021-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430534