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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Büdeyri-Turan, Işıl"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Büdeyri-Turan, Işıl
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The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty
Erdoğmuş, İrem
;
Büdeyri-Turan, Işıl
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009667834
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